Whatever
It Takes

 

PR, Social Media, and Digital Marketing partners for the Food & Beverage and Hospitality industries.

For 23 years (est. 2001), JS2 has provided expert public relations and marketing services to 350+ food, beverage, and hospitality clients and consistently ranks among the best food and beverage PR firms in Los Angeles. We’re unstoppable. We got your back. And we’re excited to learn more about your brand.

 
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A World of Experience

As we celebrated our 20th anniversary in 2021, we honored the foundation built by co-founders Jeff Smith and Jill Sandin. With Jill’s departure in early 2021, Jeff and the executive team lead us into a third decade of excellence, always guided by our core values and professional mantra: W.I.T. (Whatever It Takes!)

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We Are Unstoppable

 

We’re proud to offer a range of expertise including brand awareness, public relations, media relations, social media strategy, community management, and digital advertising and analytics. In ever-changing digital environments, we stay ahead of the game. 

 
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We Got
Your Back

 

Our #1 goal is to deliver results. We’re fueled by your feedback and are committed to cohesive, client-first partnerships with active communication. We’ll always push beyond the status quo and share a custom blueprint from ideation to publication.

Services

  • PR & Media Relations

  • Social Media

  • Digital Marketing

see all services
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Shake Shack

SOCIAL MEDIA—Shake Shack reached out to promote their new Santa Monica location and exclusive Benny Blanco Burger collaboration with local influencers.

VIEW CASE STUDY
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Finless Foods

PR—For World Ocean Day (June 8), the Finless team tasked JS2 with announcing the product and creating buzz ahead of the Spring 2022 official retail rollout.

VIEW CASE STUDY

  • DAVID PLATT—U.S. Partner, Flower Burger

    I hired JS2PR to excite and engage diners in Southern California about the U.S. launch of Milan-based Flower Burger. They absolutely nailed a smart media relations strategy, including creative social media execution on Instagram and TikTok. I consider them partners to this day: They have my back, work hard, and never stop until the job is done.

  • ANDRE VENER—Partner, Dog Haus

    I was impressed with the JS2 PR team’s passion and creative, forward-thinking strategic consumer and business PR approach for the Dog Haus brand. JS2 became an integral part of our team as we’ve expanded the brand across the country. Quite simply, they delivered every time.

  • HILLARY MANNING—Vice President, Communications, Los Angeles Times

    I love working with the JS2 team, which has managed campaigns for two of the LA Times’ signature events: Festival of Books, and The Taste. They’re a pleasure to work with, and their passion, creativity, and accountability makes them incredibly effective in reaching earned media goals.

  • CHRIS BONBRIGHT—Owner, Cafe Gratitude/Gracias Madre

    JS2 has become an indispensable part of our brand development, and their advice and guidance have been vital to our growth and success. They truly understand who we are and what we’re trying to accomplish. They’re always accessible and on top of everything they do on our behalf, in addition to being an absolute pleasure to work with.

  • OR AMSALAM—Co-owner of Lodge Bread

    JS2 PR has been a strong partner with Lodge Bread and Full Proof Pizza: they listen, they care, and they generate strategic results which have been meaningful to our brand. The added bonus is that they’re big fans of what we do and always have our back!

  • MARIO SABATINI—Co-owner of Forma Restaurant

    Love the content creators at JS2 PR! Their digital team produced fantastic photography and videos that improved our connection with our restaurant customers. JS2 also helped us setup and execute our Facebook and Instagram ads to increase our website traffic.

  • KRAPOW KITCHEN - Founders

    We had a fantastic experience working with the entire JS2 team. The professionalism, efficiency, up-beat attitude, and open-mindedness of everyone that we had the pleasure of working with were all greatly appreciated.

    JS2PR has created many opportunities for our small business that we wouldn't have experienced and enjoyed without the firm's assistance and guidance.

    We will remain forever grateful for that, knowing the results of our collaboration have also created tremendous opportunities to be realized in the future.

  • GACIA TACHEJIAN - Founder, Laidrey Coffee

    Working with JS2 PR was essential to our growth as a company. They helped put us on the map when we first opened our roastery/coffee shop. They were also such a pleasure to work with and supported us by being there for so many of our press engagements.

  • SARA COUCH-Director of U.S. Growth and Operations, Splendor Water

    JS2 was a great marketing partner throughout all initial phases of launching our eCommerce business. Their team was always supportive and candid in their strategic advice and guidance as we tested multiple channels across Public Relations and Social Media, and always patient and willing to try new things to maximize results. JS2 helped us find our unique brand voice and lay a strong foundation to grow our business from and were always fun to work with!

  • Karla Moreno-Dir.of People Operations, Trejo's Tacos

    We recommend JS2PR for their exceptional professionalism, unwavering dedication, and remarkable support during their representation of Trejo's Tacos and Trejo’s Coffee and Donuts. The entire team demonstrated a commitment to excellence, seamlessly bringing together brands that complemented our restaurants and Danny Trejo.

    Their proactive approach and creative expertise were instrumental in turning ideas into reality, fostering impactful collaborations that not only showcased our offerings but also brought the community together for memorable experiences. From the initial conceptualization to flawless execution, JS2PR was with us every step of the way.

    Their involvement extended beyond typical PR services, encompassing everything from attending significant food shows to aiding in the successful launch of new products. The success of our marketing and PR initiatives owes much to their invaluable contributions. We are truly grateful for the partnership and the positive impact it had on our brands.

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