Finless Foods Plant-based Tuna Launch
The Results
Online readership: 288M+
Placements: 24+ outlets
The Opportunity
JS2 client Finless Foods is a conservation-focused alternative seafood company.
Finless Foods developed a plant-based tuna product that provides a taste-comparable, sustainable option while easing pressure on ocean stocks. For World Ocean Day (June 8), the Finless team tasked JS2 with announcing the product and creating buzz ahead of the Spring 2022 official rollout.
Our Work
The JS2 team announced the product to the national press, reaching out to writers who cover ocean conservancy and food policy. We told Finless’ unique story with their environmental goals front and center, while highlighting the advantages of a delicious plant-based tuna option for vegetarians and flexitarians.
The Results
The announcement made a splash (pun intended!) with JS2 securing long-form features for Finless in Forbes. Other marquee hits included seafood industry stalwarts Seafood Source, Undercurrent News, and The Fish Site, in addition to consumer-focused wins in Engadget, Hypebeast, The Spoon, and The Takeout.