Shake Shack

The Opportunity

Shake Shack reached out to promote their new Santa Monica location and exclusive Benny Blanco Burger collaboration with local influencers.

Our Work

We organized a tasting event for LA-based food and lifestyle influencers to mingle and share their Shake Shack dining experience on social media. To continue the momentum, we followed up by sending Shake Shack Goldbelly boxes to 10 more food influencers to unbox and share on social media.

The Results

Following the influencer tasting event, customers lined up around the block on opening day! Shake Shack Santa Monica also reported a steady stream of customers throughout the next two weeks.