Profile – Jeff Smith


Co-Founder, CEO

In his 20+ year career in public relations, Jeff has played a key role in developing, launching and publicizing some of the country’s best known consumer brands including Starbucks Coffee Company, Jamba Juice, ArcLight Cinemas, Whole Foods and many others.  At JS2, Jeff is responsible for the agency’s day-to-day operations in addition to new business development, professional development and client branding/strategy.

Prior to starting JS2 PR in 2001, Jeff was a principal in the New York-based public relations and marketing communications firm Kratz & Company which was sold in 2000.  He began his career in Los Angeles at Fox Broadcasting Company, in development, where he assisted in developing prime time specials including the Emmy Awards and the Billboard Music Awards.

Jeff holds a B.A. in history from the University of North Carolina at Chapel Hill.  He served as President of the Los Angeles chapter of the Entrepreneurs’ Organization (EO) for two years and sat on its Global Strategic Alliance committee. Jeff is currently a member of the EO US West DEI (Diversity, Equity, Inclusion) task force.  He sits on the Advisory Board at UNC Chapel Hill’s School of Social Work where he was honored to receive the Tate-Turner-Kuralt Award for outstanding service to the School.  He has held board positions with The Wonder of Reading, G.L.E.H. and the Alzheimer’s Association’s Marketing Advisory Council and is a founding member of PR Masterminds, a group of PR industry thought leaders from across the U.S.

Jeff’s Last Meal

Grilled rib eye (medium rare), grilled asparagus, baked potato with all the fixings, a glass of Burgundy followed by a hot fudge sundae, please!