Media Relations That Gets the Right Attention

RESTAURANT PR & MEDIA RELATIONS

At JS2 PR, media relations starts with understanding what makes a brand worth talking about and who needs to hear it. We work closely with editors, writers, and producers across food, lifestyle, and business media to place stories where they naturally fit, helping restaurants and food brands build lasting visibility from the ground up.

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25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES • 300+ RESTAURANT OPENINGS • 450+ CLIENTS SERVED

How We Approach Media Relations

Successful media coverage is what happens when your PR team knows which stories resonate, who is covering them, and when to introduce them. JS2 PR works closely with journalists across local and national outlets, developing and refining angles that feel relevant to what they’re already writing and producing.

That approach leads to coverage that feels earned, not forced, building credibility over time and keeping brands part of the conversation.

FAQ

A restaurant PR firm helps shape how a brand shows up in the world, including (but not limited to) media coverage, partnerships, and the brand moments that get people talking. At JS2 PR, our work is focused specifically on restaurants, chefs, and food brands, with outreach tailored to where those stories land most effectively.
Media coverage puts your brand in front of audiences who follow conversations on where to eat and drink. Over time, that visibility builds credibility and keeps your name top-of-mind when diners are deciding where to go next.
All types, from local dining publications to national food, lifestyle, and business outlets, along with broadcast, digital platforms, and newsletters. Our focus is always on placing stories where they’ll connect with the right consumers.
Some placements happen more quickly than we might anticipate, but most of the time, restaurant PR builds as relationships develop and stories begin to circulate. Momentum tends to pick up over the course of a few months (rather than all at once).
Our approach about precision: knowing who to reach, when to reach them, and why the story fits at this point in time. This perspective comes from 25 years of working closely with food and hospitality brands instead of as a generalist lifestyle PR agency.

Bacari Silver Lake

Bacari Restaurants partnered with JS2 PR to introduce its fifth location, Bacari Silver Lake, with a focus on its expansive outdoor space and late-night energy.

The launch centered on early media previews and strong visual storytelling, highlighting the restaurant’s patio, menu, and atmosphere. Within the first few months, the campaign generated more than 45 placements and reached over 150 million readers, with coverage across outlets including Eater LA, Time Out LA, and Thrillist, along with multiple broadcast features.

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