RESTAURANT & PRODUCT LAUNCH CAMPAIGNS

Launch Campaigns That Build Momentum Early

A strong launch sets the tone for everything that follows. JS2 PR plans and executes restaurant and product launches that generate early attention and keep the momentum going far beyond opening day.

Plan your restaurant launch

25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES • 300+ RESTAURANT OPENINGS • 450+ CLIENTS SERVED

How We Approach Launch Campaigns

In our experience, launches work best when there’s a clear plan behind them. We build campaigns in phases: early awareness, preview moments, and continued outreach after launch. This way, the story doesn’t peak too soon or disappear shortly after opening.

Each element is designed to give media, creators, and customers a reason to engage, creating a strong foundation of steady visibility rather than a single burst of attention.

FAQ

A restaurant launch PR campaign builds awareness before the doors opens. This usually includes media outreach, tastings, and early previews that generate coverage and give people a reason to pay attention from day one.
PR introduces a product through stories that highlight what makes it worth trying, from ingredients to concept to timing in the market. This exposure often comes through media coverage, creator partnerships, and experiential hands-on sampling events.
Ideally, about 6-8 weeks ahead of opening to ensure enough time for lining up media interest, scheduling previews, and building anticipation before launch.
JS2 PR works across restaurant openings, chef-driven concepts, beverage brands, and consumer food products. The common thread is helping brands show up in the right places at a key moment.
Openings are one of the few moments when attention comes naturally, and PR helps make the most of it. Early coverage and other kinds of visible attention can shape how a brand is seen from the start, and drive the initial traffic that helps lead to sustained growth.

Shake Shack

Shake Shack partnered with JS2 PR to support the opening of its Santa Monica location alongside a limited-time collaboration with Grammy Award-winning record producer Benny Blanco.

The campaign centered on an influencer tasting event that brought together local food and lifestyle creators, followed by targeted product seeding to extend reach. The result was strong social momentum leading into opening day, with more than 60 organic influencer collaborations, over 1 million impressions, and consistent foot traffic in the weeks that followed.

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