Reaching the Right Audience at the Right Time

PAID SOCIAL ADVERTISING

Paid social helps extend your reach beyond your existing audience. JS2 PR plans campaigns that put your brand in front of the people most likely to engage, via content that feels aligned with how they discover what they’re looking for.

Plan Your Paid Social Strategy

25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES • 300+ RESTAURANT OPENINGS • 450+ CLIENTS SERVED

How We Approach Paid Social

We shape the audience targeting strategy and creative assets together, so the content feels relevant and lands at the right moment. In our experience, effective campaigns balance who you’re reaching with what they’re seeing.

This makes it easier to refine over time and adjust based on performance. From there, we focus investment where it’s proven to make the most impact.

FAQ

Paid social targets and promotes content on platforms like Instagram, Facebook, and TikTok to reach potential customers. It’s an effective, data-driven way to put the right message in front of the right people at exactly the right time to maximize conversion.
It helps drive visibility with a level of precision that’s hard to get organically. Restaurants can attract nearby diners, for example, while food and beverage brands can reach customers based on interests and location.
Instagram, Facebook, and TikTok typically perform best because they’re built around short-form visual content. They also offer robust targeting tools that help your content reach the right audience easily and efficiently.
JS2 PR builds campaigns around clear targeting and strong creative. The goal of our paid social efforts is to bolster our broader PR and marketing strategy rather than relying on this method alone.
It maintains the momentum of press coverage and influencer content by putting it in front of a larger, targeted audience. This added reach can help drive traffic and awareness during that early momentum.