The Right Partnerships, Done Thoughtfully

CELEBRITY RELATIONS

The impact of a partnership depends on who’s involved, and perhaps more importantly, how it comes together. JS2 PR connects brands with celebrities and creators in a way that feels natural, aligned, and notable. In short, we breathe life into the “why?”

Plan an Influencer Campaign

25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES ▪ 300+ RESTAURANT OPENINGS ▪ 450+ CLIENTS SERVED

How We Approach Talent Partnerships

The right partner can bring a brand into new conversations. We focus on alignment first — audience, voice, and overall fit — then arrange everything from outreach to execution so the collaboration feels seamless.

Being based in Los Angeles means we’re close to the people and industries that directly impact popular culture. That access helps us build relationships that translate into truly impactful partnerships.

FAQ

Celebrity and influencer relations connect restaurants and food brands with those who have an audience and a voice in the culture. When the fit is right for both sides, these partnerships can create visibility quickly and smoothly.
Influencers share real experiences with restaurants and food brands, like what they ordered, what stood out, and what’s worth going back for. These recommendations land directly with their followers, and this kind of person-to-person exposure can drive interest in the moment while building out longer-term ripples of awareness.
JS2 PR works closely with a network of creators, tastemakers, and public figures across food and entertainment. We focus on making sure the partnership feels natural for both the brand and the audience.
They give people a reason to pay attention beyond a traditional marketing or advertising announcement. When a recommendation comes from someone with an audience that’s engaged in dining culture, it tends to carry more weight.
Openings, tastings, and chef collaborations are a natural fit, especially when presented as experiences. In markets like Los Angeles and New York, partnerships with local personalities can also generate strong, localized attention.

Trejo’s Tacos

For Trejo’s Tacos, JS2 PR built on the brand’s connection to its founder, award-winning actor Danny Trejo, to create a campaign that blended local engagement with broader visibility.

The Santa Monica Taco Crawl brought together neighboring restaurants and leveraged Trejo’s cultural presence to draw attention to the new location. The event generated more than 45 media placements and widespread local coverage, along with strong turnout that drove traffic throughout the day.

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