Understanding What’s Actually Working

SOCIAL MEDIA ANALYTICS REPORTING

Data is only useful when it leads to more knowledge and better business decisions. We analyze social performance with emphasis on what’s resonating and which opportunities are being missed.

Review Your Analytics Approach

25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES ▪ 300+ RESTAURANT OPENINGS ▪ 450+ CLIENTS SERVED

How We Approach Social Analytics

Numbers on their own don’t tell you much. That’s where JS2 PR comes in — we have deep experience identifying patterns in data that point to what people are engaging with, when their attention drops off, and how different types of content perform over time.

That perspective helps you decide what comes next. Instead of repeating the same approach that’s unlikely to move your brand forward, we refine content and timing based on what’s already proven to be successful.

FAQ

Social media analytics shows how content is performing so you can see what’s actually working across your platforms. For restaurants and food brands, it turns day-to-day activity into something measurable: engagement, reach, clicks, audience growth, and more.
Tracking analytics makes it easier to understand what your audience responds to and what prompts them to engage with your brand. Rather than relying on instinct alone, we recommend leveraging the clarity that this data can deliver to social media planning.
Engagement and follower growth are key, along with website traffic and reservations or orders. The most useful metrics are the ones that connect back to your bottom line.
JS2 PR uses performance data to guide decisions. This way, we know for certain what to post more of, what to shift, and where there’s opportunity to grow in order to make each campaign smarter and more impactful than the last.
We recommend weekly or monthly reviews in order to track performance and trends in real time. Regular check-ins help your team develop strong instincts around posting cadence and the types of content your audience enjoys.

Shake Shack

For Shake Shack’s Santa Monica opening, JS2 PR tracked how influencer content performed across platforms to understand what was driving the most engagement.

Those insights informed how content was extended beyond the initial event, helping the campaign reach more than 1 million impressions and maintain visibility in the days following launch.

VIEW THE CASE STUDY