Partnerships That Tie Visibility to Results

AFFILIATE MARKETING

Affiliate programs connect brands with publishers and creators who can drive sales. JS2 PR helps manage those partnerships so they align with broader marketing efforts and support business growth.

Launch Your Affiliate Strategy

25 Years of Food & Beverage PR

‍ ‍100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES • 300+ RESTAURANT OPENINGS • 450+ CLIENTS SERVED

How We Approach Affiliate Partnerships

The strength of an affiliate program comes down to who you work with and how those relationships are managed. We focus on identifying partners whose audiences are already engaged in the category, then building programs that feel like a natural extension of their content.

That approach keeps promotions calibrated to how people discover products, while making metrics easier to track and refine over time.

FAQ

Affiliate marketing is a performance-based model where publishers and creators promote a product using tracked links and earn a commission on resulting sales. For food and beverage brands, it’s an effective way to grow e-commerce while only paying for results.
It puts products in front of new audiences through related websites, reviewers, and content creators people already know and trust. And since commissions are tied to sales, it’s a more efficient way to scale visibility, which is especially important if you’re working with a small team.
Networks like ShareASale and Amazon Associates are a user-friendly way to connect with publishers and organize tracked links. This makes it easier to scale partnerships and measure performance.
Publishers tend to prioritize products that include affiliate links because it allows them to earn revenue from recommendations. In many cases, having a program in place can make coverage more likely.
JS2 PR helps set up and manage affiliate programs so they align with and support PR and marketing efforts. This includes identifying partners, managing placements, and tracking performance.