Bacari Silver Lake
The Results
Online readership: 150M+
Placements: 45+ outlets
Social Shares: 22.4K+
The Opportunity
Bacari Restaurants was preparing to open its fifth location, this time in Silver Lake. While the brand was already known in the LA dining scene, this new space introduced a different atmosphere centered around an expansive outdoor patio and a more social late-night setting.
The challenge was to define this location on its own terms while building on Bacari’s unique identity.
Our Work
The campaign focused on capturing the space in a way that translated visually before the doors even opened. Professional photography highlighted the layout, lighting, and overall feel of the patio, giving key members of the media a clear sense of the experience before visiting.
Early press visits followed, allowing coverage to reflect not just the menu, but how the restaurant functioned as a setting from daytime dining to late-night gatherings.
The Results
Within the first few months, Bacari Silver Lake was consistently featured in coverage highlighting outdoor dining in Los Angeles, including mentions as one of the city’s go-to patio destinations. The restaurant appeared across digital, print, and broadcast outlets, establishing a strong presence early on.
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FAQ
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The campaign helped establish the restaurant as a must-visit destination for outdoor dining in Los Angeles shortly after opening. It also created sustained visibility across multiple types of media, keeping the location in rotation beyond the initial launch period.
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JS2 PR focused on shaping how the new location was perceived, with a focus on what made it different from other Bacari properties while still maintaining overall brand continuity.
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A strong visual foundation played a key role. When the media has a clear sense of the space before visiting, it’s easier to generate coverage that reflects the experience accurately and enticingly.