Bread, Espresso &
LAUNCH & ONGOING SUPPORT
The Results
Opening Month Features: 17
Organic IG Followers Growth – from zero - in One Month: 11,000
The Opportunity
Bread, Espresso & is a beloved Japanese bakery cafe with 30+ locations across Japan. Known for its traditional baking techniques and modern flavors, the brand’s signature “mou” bread takes center stage alongside an array of freshly baked pastries, cafe dishes, and beverages.
JS2 led media outreach for Bread, Espresso &’s first U.S. location in Redondo Beach, CA.
Our Work
JS2 executed a targeted press and influencer strategy tied to the opening, securing placements in top digital and broadcast outlets like Eater LA and Good Day LA. We kept the post-opening buzz going with hyper-local community-centric outlets like Southbay Magazine and prestigious regional publications like The Los Angeles Times.
The Results
In the first month alone, we earned 17 press coverage features that resulted in long lines of guests and purchase quantity limits until the bakery could increase supply. Strategically timed influencer visits and strategy press coverage helped grow Bread, Espresso &’s Instagram page from zero to 11,000+ followers.
Like These Results?
FAQ
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JS2 PR helped introduce the bakery to a new audience, focusing on how to present it in a way that felt inviting and easy to understand. The goal was to make sure people knew what made it special before they even walked through the door.
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When a brand is well-known abroad, we can’t assume that recognition will carry over to the U.S. market. PR helps bridge the gap by telling the story in a way that appeals to a new audience.
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The first rush of attention is important, but what happens after matters every bit as much. Staying present in the conversation gives more people a chance to discover the brand and keeps momentum from dropping off post-launch.