Regarding Her (RE:Her)
Regarding Her Women’s History Month Festival and select initiatives
The Results
Total Broadcast Reach: 2,000,000
Number of Sponsors Secured: 6
The Opportunity
Regarding Her is a non-profit organization with a mission to accelerate the growth of women entrepreneurs and leaders in food and beverage.
While the organization was initially founded as a crisis response to the COVID-19 lockdown and its immediate impact on the restaurant industry, Regarding Her has evolved as an incubator, mentorship, and promotional channel for women and non-binary owners and leaders. Founders include celebrity chefs Mary Sue Milliken and Bricia Lopez, and acclaimed restaurateurs like Dina Samson and Lien Ta. Over the years, JS2 PR has supported this evolving organization by amplifying grant programs, and supporting press outreach for marquee events. We also spearhead the media relations and marketing campaign for the annual Regarding Her Women’s History Month Festival in March, which drives business to women-owned food businesses in the Los Angeles area.
Our Work
The JS2 team created media relations campaigns that positioned Regarding Her as a charity of choice for high-profile events in search of a diverse and inclusive partner. We secured coverage for events with Veuve Clicquot and the Frieze Art Fair, an AAPI all-star guest chef dinner at Crustacean Beverly Hills, a Biite Club Seafood Boil with James Beard Award nominee Bridgetown Roti, and others. Our team also curated eye-catching events and managed all communications channels including media relations, email newsletters, and social media for 2023 and 2024 Women’s History Month Festivals. JS2 has continued to manage the organization’s media relations through 2026.
The Results
In addition to securing ongoing PR, including feature placements in the Los Angeles Times and regular appearances on KTLA, CBS, KCRW, and other broadcast outlets, JS2’s support has enabled Regardign Her to secure marquee sponsors for ongoing programs, including OpenTable, DoorDash, ChowNow, Resy, Maker’s Mark, and Vallarta.
Want These Results?
FAQ
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JS2 PR worked alongside the organization as it grew, helping bring attention to its programs and making sure each initiative landed with the right audience. The goal was to keep the work visible without losing sight of what made it meaningful.
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For nonprofit groups, awareness can lead directly to support. Thoughtful outreach helps connect the work to people who care about it through media, partnerships, and community engagement.
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When there are multiple programs happening throughout the year, it’s easy for things to feel fragmented. Steady support from PR professionals helps tie everything together so the organization feels cohesive and can forge ahead building the recognition it needs to attract participation.