Tiki Kai
PR, INFLUENCER OUTREACH & SOCIAL MEDIA LAUNCH
The Results
# Weeks’ Reservations Booked before opening: 4
Total Social Media Growth: 11K+
The Opportunity
Tiki Kai was founded by local restaurateurs Brian Eldridge, Patrick Mescall, and Alex Osorio. Their goal was to bring a maximalist tropical escape to the Hermosa Beach pier, where guests could enjoy traditional tiki-style cocktails alongside a full-service dinner menu.
JS2 joined to launch the concept with PR, partnerships, influencer collaborations, social content, and community management.
Our Work
JS2 secured opening coverage in outlets like Los Angeles Magazine, KTLA, KCAL, and Food & Wine, in addition to features in community outlets like The Daily Breeze and Easy Reader. Our team also hosted a pre-launch event for influencers and creators to capture and tease out the space’s eye-catching interior decor and enticing food and beverage options.
The Results
Tiki Kai opened its doors on the Hermosa Beach Pier in November 2025, with reservations booked several weeks out. JS2 coordinated professional photography to anchor in-house content, and worked with influencers prior to opening to encourage thoughtful storytelling on Day 1. Within its first months, Tiki Kai had more 11k followers in the Los Angeles/South Bay areas and beyond. Tiki Kai’s ongoing success has led to expanded service hours and a new brunch menu launching in Spring 2026.
Like These Results?
FAQ
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JS2 PR supported the opening by helping introduce the concept across multiple touchpoints, from early buzz to day-to-day presence. The focus was on making sure the experience translated clearly both online and in person.
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PR helps get people interested, while social content gives them a closer look at what to expect. When those two pieces align, it creates a more complete picture that’s easier for people to connect with.
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For a space with a signature look and feel, visuals often speak first. Giving people a sense of the atmosphere ahead of time can set accurate expectations and make the opening feel more exciting from the start.