Veso Aperitifs
The Results
Total Influencer Collaborations: 41
Total Online Readership: 82.3M+
Placements: 26+ outlets
Total Organic/Paid Impressions: 1.5M+
The Opportunity
Veso Aperitifs entered the market with a point of view centered on low-ABV cocktails and a more considered drinking experience.
As a new brand, the challenge was building awareness while also helping audiences understand where Veso fit within a crowded and changing beverage landscape. The challenge was connecting the product to larger conversations around evolving consumer preferences.
Our Work
Outreach focused on writers covering beverage trends, cocktail culture, and emerging consumer behavior. The story highlighted both the product itself and the perspective behind it, providing context into why the category was gaining traction.
At the same time, content and social presence were developed to reflect the brand’s tone and aesthetic, helping create a consistent introduction across channels.
The Results
The campaign led to coverage in national and lifestyle outlets, along with social engagement that helped build early recognition. Veso gained traction across media and digital platforms, laying down a strong foundation within a competitive and evolving category.
Want These Results?
FAQ
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JS2 PR focused on shaping how the brand was introduced, ensuring it was positioned clearly within the low-ABV and aperitif category.
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The approach connected the brand to ongoing conversations in beverage media, making it easier for writers to place it within broader trends rather than covering it as a one-off product launch.
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For emerging beverage brands, context matters as much as awareness. When a product is tied to a larger shift in consumer behavior, it becomes easier to build recognition that lasts beyond the initial launch window.